How to Invest

2.530,00 د.ج
The first quarter of the new century has seen developments in technology, monetary policy and the management of large companies that have transformed personal savings and investment around the world.Love it, loathe it, or just not interested in it, this innovation has changed not only the nature of money, but our understanding of what it means to invest - whether we want to safeguard our pensions, experiment with personal trading platforms or simply understand how the markets really work.How to Invest aims to help investors navigate this new world, offering a principles-based, keep-it-simple approach to help them make investment decisions and have investment conversations that will make the most of their money.

Leading from Purpose: Clarity and the Confidence to Act When It Matters Most

2.070,00 د.ج
Cheese is a metaphor for what you want in life - be it a good job, a loving relationship, money or possessions, health or spiritual peace of mind. And the maze is where you look for what you want - the organization you work in, or the family or community where you live. This book shows how to anticipate change, adapt quickly, enjoy the change and be ready for more, so that you suffer from less stress and enjoy more success in life.

Principles: Life and Work

6.400,00 د.ج
#1 NEW YORK TIMES BESTSELLER * 5 MILLION COPIES SOLD

“Significant...The book is both instructive and surprisingly moving.” —The New York Times

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Shoe Dog: A Memoir by the Creator of NIKE

2.300,00 د.ج
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

McGowan: Red Kings Rising

6.000,00 د.ج
It is November, 1991. About the time the final nail was being driven in the coffin of the Soviet Union, from the remnants of its former Red Army leadership and defunct KGB came cold-blooded mobsters such as Andrei Guryev, a sadistic crime lord who set about terrorizing New York's Brighton Beach with his extortion and sex trafficking racket. One man, however, stood in his way...Bruce McGowan. You might know McGowan as America's quintessential counter-terrorist operative, but find out what he was like twenty plus years before when as an FBI Special Agent he took on the ever-surging Russian Mafiya. Working undercover as a homeless vagrant outside of a Russian restaurant, a known Mafiya operation base, Bruce is not only gathering evidence to bring down the malevolent mob boss and his organization but end the senseless slaying of the homeless on the street who seem to always be getting in Guryev's way. Bruce, working in tandem with the lovely Russian-bred Misha Orlov, herself a Bureau plant inside Guryev's operation, in turn becomes the pursued and number one on the crime boss' target list. Although Bruce can be composed, compassionate and cool-headed, you will not believe he's the same man when you experience his ruthless side. He plays by the rules...mostly...but don't make the mistake of going after his family or otherwise pressing his buttons. You may not live to see tomorrow.

Good To Great : Why Some Companies Make The Leap and Others Don’t

5.300,00 د.ج
This carefully researched and well-written book disproves most of the current management hype-from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania. It will not enable mediocrity to become competence. But it should enable competence to become excellence.

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

2.600,00 د.ج
A Sunday Times Best Book of the Year 2017
One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he’d imagined.
Pixar’s advertising division just about broke even, its graphics software had few customers, its short films didn’t make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio’s first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time…
Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy’s enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider’s account of one of Hollywood’s greatest success stories.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

2.100,00 د.ج
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand - or million - customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire ryan holiday is ready to share his experience, teaching yo

The World for Sale: Money, Power and the Traders Who Barter the Earth’s Resources

2.500,00 د.ج
The World for Sale Money Power and the Traders Who Barter the Earth’s Resources

Secrets of Closing the Sale

4.500,00 د.ج
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.

Rework

3.000,00 د.ج
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. With its straightforward language and easy-is-better approach, "Rework" is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

What They Still Don’t Teach You At Harvard Business School

2.500,00 د.ج
Between The Theories Of Business School And The Real World Of Business, There Is Still A Gap - One That Can Only Be Filled By Experience, Helped By The Knowledge Of Someone Who Has Already Done It.over A Lifetime As One Of The World's Most Influential Business Leaders, Mark Mccormack Gathered More Insights Than Could Ever Fit In One Book: Here He Has Distilled The Strategies, Techniques And Wisdom That Everyone Needs To Get Organised, Get Ahead And Gain And Keep The Competitive Edge.building On The Previous Book, This Straight-talking, Practical Guide Offers Essential Tools And Skills - From Negotiating To Managing, Advancing Your Career To Building A New Idea - That Will Help You Be A Leader At Any Level.

What They Dont Teach You At Harvard Business School

2.500,00 د.ج
"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past."
-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.

Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.

Listen to McCormack as he tells you how to read people, create the right first impression, take the leading edge, run and attend meetings, and the secrets of successful selling and moving up within the organization.

McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!

Hit Refresh: A Memoir by Microsoft’s CEO

2.300,00 د.ج
Hit Refresh: A Memoir by Microsofts CEO [Paperback] Nadella, Satya

A Little History of Economics (Little Histories)

2.530,00 د.ج
A lively, inviting account of the history of economics, told through events from ancient to modern times and through the ideas of great thinkers in the field“A whistle-stop introduction to the great works and thinkers of each age, this is a clear and accessible primer.”—Laura Garmeson, Financial TimesWhat causes poverty? Are economic crises inevitable under capitalism? Is government intervention in an economy helpful, or harmful? While the answers to such basic economic questions matter to everyone, the unfamiliar language and math of economics can seem daunting. This clear, accessible, and even humorous book is ideal for young readers new to economic concepts, and for readers of all ages who want to better understand economic history and ideas.Economic historian Niall Kishtainy organizes short chapters that center on big ideas and events. He introduces us to some of the key thinkers—Adam Smith, David Ricardo, Karl Marx, John Maynard Keynes, and others—while examining topics ranging from the invention of money to the Great Depression, entrepreneurship, and behavioral economics. The result is an enjoyable book that succeeds in illuminating the economic ideas and forces that shape our world.

The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life

3.450,00 د.ج
“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”―Steven Levitt Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies―from pop culture, TV, movies, sports, politics, and history―the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

The Basic Laws of Human Stupidity: The International Bestseller

2.070,00 د.ج
A classic' - Simon Kuper, Financial TimesThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world’s most powerful boardrooms to your local pub. This is the immensely powerful force of human stupidity.Seeing the shambolic state of human affairs, and sensing the dark force at work behind it, Carlo M. Cipolla, the late, noted professor of economic history at the University of California, Berkeley, created a vitally important economic model that would allow us to detect, know and neutralise this threat: The Basic Laws of Human Stupidity.If you've ever found yourself despairing at the ubiquity of stupidity among even the most 'intellectual' of people, then this hilarious, timely and slightly alarming little book is for you. Arm yourself in the face of baffling political realities, unreasonable colleagues or the unbridled misery of Christmas day with the in-laws with the first and only economic model for stupidity.

Cloudmoney

2.530,00 د.ج
A brilliant, fascinating and utterly accessible book... If you want to understand what money is - and what it is in danger of becoming - start right here' KATE RAWORTH, author of Doughnut EconomicsMany of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is natural and inevitable is actually the work of powerful interests: the great battle of our time is for ownership of the digital footprints that make up our lives.Who benefits from a cashless society and who gets left behind? Is the end of cash the end of true privacy? And is a cashless future closer than we think?Cloudmoney tells a revelatory story about the fusion of big finance and tech, which requires physical cash to be replaced by digital money or 'cloudmoney'. Diving beneath the surface of the global financial system, Brett Scott uncovers a long-established lobbying infrastructure waging a covert war on cash, as banking and tech companies promote a cashless society under the banner of progress.From marketing strategies against cash, to the weaponization of Covid-19 to advance fintech platforms, and the cryptocurrency rebels and fringe groups pushing back, Cloudmoney takes us to the frontlines of a war for our wallets that is also about our freedom.'A wonderfully revolutionary text' - YANIS VAROUFAKIS

Invisible Women: Exposing Data Bias in a World Designed for Men

2.530,00 د.ج
THE #3 SUNDAY TIMES BESTSELLERDiscover the shocking gender bias that affects our everyday lives'A rallying cry to fight back' Sunday Times'Press this into the hands of everyone you know. It is utterly brilliant!' Helena Kennedy'A game-changer: an uncompromising blitz of facts, sad, mad, bad and funny, making an unanswerable case and doing so brilliantly…the ambition and scope – and sheer originality – of Invisible Women is huge' The TimesImagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, where every week the countless hours of work you do are not recognised or valued.If any of this sounds familiar, chances are that you're a woman.Invisible Women shows us how, in a world largely built for and by men, we are systematically ignoring half the population. It exposes the gender data gap – a gap in our knowledge that is at the root of perpetual, systemic discrimination against women, and that has created a pervasive but invisible bias with a profound effect on women’s lives.From government policy and medical research, to technology, workplaces, urban planning and the media, Invisible Women reveals the biased data that excludes women.Award-winning campaigner and writer Caroline Criado Perez brings together for the first time an impressive range of case studies, stories and new research from across the world that illustrate the hidden ways in which women are forgotten, and the impact this has on their health and well-being. In making the case for change, this powerful and provocative book will make you see the world anew.

Think And Grow Rich: (Vermilion Life Essentials)

2.990,00 د.ج
Discover the 13 powerful principles behind every great success storyThe timeless bestseller setting out Hills’s formula for money-making successNapoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can start to behave like them. By understanding and applying the thirteen simple steps that constitute Hill's formula, you can achieve your goals, change your life and join the ranks of the rich and successful.Hill’s principles include Faith (true belief you can achieve your goal through visualisation), Autosuggestion (influencing the subconscious mind) and Decision (overcoming procrastination and being decisive). Backed by decades of success stories from over 15 million readers, mastering Hill’s principles will help you to become a top-achiever.In this updated edition, Dr. Arthur R. Pell provides examples of men and women who, in recent times, exemplify the principles that Hill promulgated. With the success stories of top achievers such as Bill Gates and Steven Spielberg, he proves that Hill's philosophies are as valid today as they ever were.

Chimp Paradox: How Our Impulses and Emotions Can Determine Success and Happiness and How We Can Control Them

3.450,00 د.ج
Leading consultant psychiatrist Steve Peters knows more than anyone how impulsive behaviour or nagging self-doubt can impact negatively on our professional and personal lives. In this, his first book, Steve shares his phenomenally successful mind-management programme that has been used to help elite athletes and senior managers alike to conquer their fears and operate with greater control, focus and confidence.

Do Design: Why beauty is key to everything. (Do Books, 13)

2.300,00 د.ج
So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?Do Design will inspire you to:Improve your creative process Raise the quality and craft of your work Consider the experience as much as the product Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

Atomic Habits, I Will Teach You To Be Rich, Mindset, The One Thing 4 Books Collection Set

4.140,00 د.ج
Brand New, Perfect Condition, allow 3-9 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. Box, and APO/FPO addresses allow 6-20 business days for Standard shipping. No expedited shipping. Over 3, 000, 000 happy customers. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries.

50 Economics Ideas You Really Need to Know

2.300,00 د.ج
In a series of 50 accessible essays, Ed Conway introduces and explains the essential economic concepts needed to understand booms and busts, bulls and bears, and how economics influences every aspect of our lives, whether buying a house or what you ate for breakfast this morning.From Adam Smith's invisible hand to supply and demand, stocks and shares to communism, 50 Economics Ideas You Really Need to Know is a complete introduction to the most important economics concepts in history.