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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
A Wall Street Journal bestseller
An inside account of Apple's creative process during the golden years of Steve Jobs.
'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
An inside account of Apple's creative process during the golden years of Steve Jobs.
'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'
Adam Grant, bestselling author of Originals
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
Bonjour Tristesse
Introducing Little Clothbound Classics: irresistible, mini editions of short stories, novellas and essays from the world's greatest writers, designed by the award-winning Coralie Bickford-Smith
Celebrating the range and diversity of Penguin Classics, they take us from snowy Japan to springtime Vienna, from haunted New England to a sun-drenched Mediterranean island, and from a game of chess on the ocean to a love story on the moon. Beautifully designed and printed, these collectible editions are bound in colourful, tactile cloth and stamped with foil.
Published when she was only eighteen, Françoise Sagan's astonishing novella, Bonjour Tristesse, became an instant bestseller. It tells the story of Cécile, who leads a carefree life with her widowed father and his young mistresses until, one hot summer on the Riviera, he decides to remarry - with devastating consequences.
Celebrating the range and diversity of Penguin Classics, they take us from snowy Japan to springtime Vienna, from haunted New England to a sun-drenched Mediterranean island, and from a game of chess on the ocean to a love story on the moon. Beautifully designed and printed, these collectible editions are bound in colourful, tactile cloth and stamped with foil.
Published when she was only eighteen, Françoise Sagan's astonishing novella, Bonjour Tristesse, became an instant bestseller. It tells the story of Cécile, who leads a carefree life with her widowed father and his young mistresses until, one hot summer on the Riviera, he decides to remarry - with devastating consequences.
Babette’s Feast
Little Clothbound irresistible, mini editions of short stories, novellas and essays from the world's greatest writers, designed by the award-winning Coralie Bickford-Smith.Karen Blixen, author of the acclaimed memoir Out of Africa , was also a master of the short story her tales offer luminous meditations on rebirth and redemption, on the mystery and unexpectedness of human behaviour. Alongside 'Babette's Feast', this selection also includes 'Sorrow-Acre', often thought to be one of her finest stories.'Tales as delicate as Venetian glass', The New York Times
The Gift of the Magi
Introducing Little Clothbound Classics: irresistible, mini editions of short stories, novellas and essays from the world's greatest writers, designed by the award-winning Coralie Bickford-Smith.
A Penguin Classic Hardcover
O. Henry is one of the most popular American writers of the twentieth century and a true master of the short story. This selection of tales ranges from Christmas in New York to the cattle-lands of Texas, taking in con men, clerks, shop assistants, tramps and tricksters. They all highlight O. Henry's comic eye, his gift for evoking speech and setting, and his unique approach to life's quirks of fate.
A Penguin Classic Hardcover
O. Henry is one of the most popular American writers of the twentieth century and a true master of the short story. This selection of tales ranges from Christmas in New York to the cattle-lands of Texas, taking in con men, clerks, shop assistants, tramps and tricksters. They all highlight O. Henry's comic eye, his gift for evoking speech and setting, and his unique approach to life's quirks of fate.
Passing
Introducing Little Clothbound irresistible, mini editions of short stories, novellas and essays from the world's greatest writers, designed by the award-winning Coralie Bickford-Smith. Celebrating the range and diversity of Penguin Classics, they take us from snowy Japan to springtime Vienna, from haunted New England to a sun-drenched Mediterranean island, and from a game of chess on the ocean to a love story on the moon. Beautifully designed and printed, these collectible editions are bound in colourful, tactile cloth and stamped with foil. Clare Kendry, elegant, fair-skinned and ambitious, is married to a white man who is unaware of her African-American heritage. When she reunites with childhood friend Irene, who has not hidden her origins, both women are forced to confront the secret fears they have buried within themselves. A taut exploration of race and gender, Passing is one of the Harlem Renaissance's greatest works. 'A tragic story rooted in inescapable facts of American life' The New York Times
Of Ghosts and Goblins
Introducing Little Clothbound Classics: irresistible, mini editions of short works by the world's greatest writers, designed by the award-winning Coralie Bickford-Smith
A Penguin Classic Hardcover
In this haunting collection, the phantoms and ghouls of Japanese folklore stalk the page. Lafcadio Hearn, a master storyteller, drew on traditional Japanese folklore, infused with memories of his own haunted childhood in Ireland, to create these chilling tales. They are today regarded in Japan as classics in their own right.
A Penguin Classic Hardcover
In this haunting collection, the phantoms and ghouls of Japanese folklore stalk the page. Lafcadio Hearn, a master storyteller, drew on traditional Japanese folklore, infused with memories of his own haunted childhood in Ireland, to create these chilling tales. They are today regarded in Japan as classics in their own right.
Melmoth the Wanderer
Northanger Abbey
The Penguin English Library Edition of Northanger Abbey by Jane Austen 'To look almost pretty, is an acquisition of higher delight to a girl who has been looking plain the first fifteen years of her life, than a beauty from her cradle can ever receive' During an eventful season at Bath, young, naïve Catherine Morland experiences the joys of fashionable society for the first time. She is delighted with her new acquaintances: flirtatious Isabella, who shares Catherine's love of Gothic romance and horror, and sophisticated Henry and Eleanor Tilney, who invite her to their father's mysterious house, Northanger Abbey. There, her imagination influenced by novels of sensation and intrigue, Catherine imagines terrible crimes committed by General Tilney. With its broad comedy and irrepressible heroine, this is the most youthful and and optimistic of Jane Austen's works. The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
Hard Times
The Penguin English Library Edition of Hard Times by Charles Dickens 'Now, what I want is, Facts. Teach these boys and girls nothing but Facts. Facts alone are wanted in life. Plant nothing else, and root out everything else' Coketown is dominated by the figure of Mr Thomas Gradgrind, school owner and model of Utilitarian success. Feeding both his pupils and his family with facts, he bans fancy and wonder from young minds. As a consequence his obedient daughter Louisa marries the loveless businessman and 'bully of humility' Mr Bounderby, and his son Tom rebels to become embroiled in gambling and robbery. And, as their fortunes cross with those of free-spirited circus girl Sissy Jupe and victimised weaver Stephen Blackpool, Gradgrind is eventually forced to recognise the value of the human heart in an age of materialism and machinery. The Penguin English Library - 100 editions of the best fiction in the English language, from the eighteenth century and the first novels to the beginning of the First World War.
The Adventures of Tom Sawyer
HarperCollins is proud to present its new range of best-loved, essential classics.
‘Now he found out a new thing – namely, that to promise not to do a thing is the surest way in the world to make a body want to go and do that very thing.’
An idyllic snapshot of a boy’s childhood along the banks of the Mississippi River, Twain’s The Adventures of Tom Sawyer is the author’s work that comes closest to his boyhood experiences of growing up in Hannibal in the 1840s.
Mischievous and full of energy, Tom enjoys childish pranks and pastimes with his friends, Huck Finn, the town outcast and Joe Harper, his best friend. However, at the town graveyard, Huck and Tom witness a murder, carried out by local vagabond Injun Joe. They vow never to tell a soul about what they have seen and so begins their journey into adulthood as Tom wrestles with his own morality, guilt and anxiety.
A ‘coming of age’ tale, it is through Tom’s adventures and relationships with others that he becomes more responsible and more aware of his own inner conflict. Through the central characters of Tom and Huck, Twain satirises the moral rigidity of society and adult hypocrisy, whilst at the same time giving a nostalgic portrayal of a young boy’s journey into adulthood.
‘Now he found out a new thing – namely, that to promise not to do a thing is the surest way in the world to make a body want to go and do that very thing.’
An idyllic snapshot of a boy’s childhood along the banks of the Mississippi River, Twain’s The Adventures of Tom Sawyer is the author’s work that comes closest to his boyhood experiences of growing up in Hannibal in the 1840s.
Mischievous and full of energy, Tom enjoys childish pranks and pastimes with his friends, Huck Finn, the town outcast and Joe Harper, his best friend. However, at the town graveyard, Huck and Tom witness a murder, carried out by local vagabond Injun Joe. They vow never to tell a soul about what they have seen and so begins their journey into adulthood as Tom wrestles with his own morality, guilt and anxiety.
A ‘coming of age’ tale, it is through Tom’s adventures and relationships with others that he becomes more responsible and more aware of his own inner conflict. Through the central characters of Tom and Huck, Twain satirises the moral rigidity of society and adult hypocrisy, whilst at the same time giving a nostalgic portrayal of a young boy’s journey into adulthood.
Journey to the Centre of the Earth
HarperCollins is proud to present its new range of best-loved, essential classics.
‘From that hour we had no further occasion for the exercise of reason, or judgment, or skill, or contrivance. We were henceforth to be hurled along, the playthings of the fierce elements of the deep.’
In Verne’s science-fiction classic, Professor Lidenbrock chances upon an ancient manuscript and pledges to solve the mysterious coded message that lies within it. Eventually he deciphers the story – that of an Icelandic explorer who travels to the centre of the earth, finding his way there via a volcano.
Inspired by the manuscript, The Professor is determined to follow in the explorer’s footsteps and builds a crew of men which includes his nervous nephew Axel. Together they begin their journey to the centre of the earth, facing fearsome danger and adventure at every turn.
‘From that hour we had no further occasion for the exercise of reason, or judgment, or skill, or contrivance. We were henceforth to be hurled along, the playthings of the fierce elements of the deep.’
In Verne’s science-fiction classic, Professor Lidenbrock chances upon an ancient manuscript and pledges to solve the mysterious coded message that lies within it. Eventually he deciphers the story – that of an Icelandic explorer who travels to the centre of the earth, finding his way there via a volcano.
Inspired by the manuscript, The Professor is determined to follow in the explorer’s footsteps and builds a crew of men which includes his nervous nephew Axel. Together they begin their journey to the centre of the earth, facing fearsome danger and adventure at every turn.
