Behavioural Economics: Psychology, neuroscience, and the human side of economics
2.600,00 د.ج
The controversial science that claims to have revolutionised economics.
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
The controversial science that claims to have revolutionised economics.
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
| Editeur |
|---|
Produits similaires
In Cold Blood
An alternate cover of this ISBN can be found here.
Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions
A few years ago, Chimamanda Ngozi Adichie received a letter from a dear friend from childhood, asking how to raise her new baby girl a feminist.
Although she has written and spoken out widely about feminism, Adichie wasn't sure how to advise her friend Ijeawele. But as a person who'd babysat, had loved her nieces and nephews, and now, too, was the mother of a daughter herself, she thought she would try. So she sent Ijeawele a letter with some suggestions--15 in all--which she has now decided to share with the world.
Compelling, direct, wryly funny, and perceptive, Dear Ijeawele offers specifics on how we can empower our daughters to become strong, independent women. Here, too, are ways parents can raise their children--both sons and daughters--beyond a culture's limiting gender prescriptions. This short, sharp work rings out in Chimamanda's voice: infused with deep honesty, clarity, strength, and above all love. She speaks to the important work of raising a girl in today's world, and provides her readers with a clear proposal for inclusive, nuanced thinking. Here we have not only a rousing manifesto, but a powerful gift for all people invested in the idea of creating a just society--an endeavour now more urgent and important than ever.
Musicophilia: Tales of Music and the Brain
Seeing Voices: A Journey into the World of the Deaf
The Man Who Mistook His Wife for a Hat
If a man has lost a leg or an eye, he knows he has lost a leg or an eye; but if he has lost a self – himself – he cannot know it, because he is no longer there to know it.
In this extraordinary book, Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities, and yet are gifted with unusually acute artistic or mathematical talents. If sometimes beyond our surface comprehension, these brilliant tales illuminate what it means to be human.
A provocative exploration of the mysteries of the human mind, The Man Who Mistook His Wife for a Hat is a million-copy bestseller by the twentieth century's greatest neurologist.
Part of the Picador Collection, a series showcasing the best of modern literature.
Man’s Search For Meaning: The classic tribute to hope from the Holocaust
'A book to read, to cherish, to debate, and one that will ultimately keep the memories of the victims alive' John Boyne, author of The Boy in the Striped Pyjamas
A prominent Viennese psychiatrist before the war, Viktor Frankl was uniquely able to observe the way that both he and others in Auschwitz coped (or didn't) with the experience. He noticed that it was the men who comforted others and who gave away their last piece of bread who survived the longest - and who offered proof that everything can be taken away from us except the ability to choose our attitude in any given set of circumstances. The sort of person the concentration camp prisoner became was the result of an inner decision and not of camp influences alone. Frankl came to believe man's deepest desire is to search for meaning and purpose. This outstanding work offers us all a way to transcend suffering and find significance in the art of living.
The 48 Laws Of Power
Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life.
Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.